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Michelle Lala

Real Estate Salesperson
Senior Associate, RM Friedland
Focus: Transactions & Dilligence
License NY: 10401291258

Business Development
Transaction Coordination
Market Reconnaissance
Database Management

Michelle plays multiple roles of licensed agent marketing the team's listings and prospecting for leads as well as an administrative function keeping the team organized. In a short period of time Michelle has increased the team’s database by thousands of investors and has contributed by creating high impact marketing materials.

Past Performance & Experience

Business development, generating leads – obtaining income/expenses, schedule proposals.

Grew a web-linked and accurate owner/property database by over 5,000 investors in under one year.

Prior management experience – while managing a team of eight, her team was able to increase retail sales year or year by 30%.


Exposure to the real estate business for most of her life. A living example of the "mailroom to boardroom" philosophy.

Helping the team implement and enhance it’s social media presence.

During her undergrad, had managerial experience, running two high end retail stores developing exceptional "people" skills.

About Michelle

Michelle is a licensed agent with Team Lala at RM Friedland. Her focus is on the Northern Manhattan, Bronx and Westchester markets alongside her father Marco Lala, a twenty-year veteran in the commercial real estate business. She also handles transaction management for all New York Metro sales.

Prior to Michelle’s real estate career, she held management positions in two luxury retail companies: Seven For All Mankind and Vince Camuto. Soon after she started at Seven For All Mankind as a sales associate, Michelle was promoted to a manager due to her being the constant top seller. Following her promotion to management, sales increased 30%. Vince Camuto was where Michelle harnessed her management skills. She consistently achieved her sales goals while also training staff members on store procedures, policies, and selling techniques.

Michelle Lala is a recent graduate of Montclair State University where she earned a Bachelor’s Degree in Business Administration.


NYREJ: 2018 Women In Real Estate, Professional Services: Michelle Lala, RM Friedland

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